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"A 2004 survey of over 30,000 respondents by BabyCenter found that 38% of new mothers received a push present, and 55% of pregnant mothers wanted one..."

"... though fewer thought it was actually expected. About 40% of both groups said the baby itself was already a present and did not wish an additional reward. The popularity of push presents has been attributed in part to media coverage of celebrities receiving them. Examples include a 10 carat diamond ring given to celebrity stylist Rachel Zoe by her husband Rodger after the 2011 birth of their son, a Bentley given to reality TV star Peggy Tanous of The Real Housewives of Orange County by her husband Micah after the 2007 birth of their daughter, and a diamond and sapphire necklace given to singer Mariah Carey by her husband Nick Cannon after the 2011 birth of their twins. The trend has generated a backlash...." That's at "Push Present" (Wikipedia). I had to Google that after reading somebody on Twitter who said , "My wife just brought up a 'push present.' I had to google to find out what hell that is. This is our fourth kid. She can't start th...